Santa Cruz Good Times

Thursday
Feb 09th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

South County Man

news_AlejoWatsonville’s mayor opens up about his hometown, pressing issues and running for state assembly

Meet Luis Alejo, mayor of Watsonville, holder of several degrees, hometown role model, and now a contender for the 2010 race for the 28th State Assembly District. Born and raised in Watsonville, Alejo left to obtain an undergraduate degree from UC Berkeley, a master’s in education from Harvard, and a law degree from UC Davis. Since returning home from his academic ventures, he works as a staff attorney with the Monterey County Superior Court. A new member of the Watsonville City Council, Alejo has also decided to shoot for a seat on the California State Assembly and has received endorsements from many local leaders, including the Santa Cruz City Council and Board of Supervisors.

He recently spoke with Good Times about his past, his aspirations, and the year to come.

Good Times: How long have you been on the Watsonville City Council? What accomplishments stand out from that time?

Luis Alejo: I was elected to the Watsonville City Council on Nov. 4, 2008 with 77 percent of the votes. I now represent the part of Watsonville where I spent a significant part of my childhood.

Since joining the council I have made neighborhood safety and reducing gang violence a top priority, and I continue to hold neighborhood meetings with residents committed to deterring crime. I have also led graffiti abatement efforts, improved our public art ordinance, created a high school dropout prevention task force, and, along with my fellow council members, maintained a balanced budget during difficult economic times.

GT: How has Watsonville changed since you were a child growing up there?

LA: Watsonville’s population has nearly doubled in size—significantly changing its demographic landscape—and our city council is now more reflective of our community. We also have a very young population, with 45 percent of our residents under the age of 25.

Watsonville has always had its challenges, but we have confronted them with resiliency and perseverance. The people, cultures and rich agricultural land really make Watsonville a wonderful place to live, and our city will be the largest in the county in just a few years.

GT: After obtaining various degrees (at UC Berkeley, UC Davis and Harvard), what made you return to Watsonville?

LA: When I was 19 years old, I made a commitment to return home after graduating from college to serve the people of my community. I made a lot of sacrifices and gave up some good opportunities to come back to work as a legal aid attorney. But it was a good decision, and I am now working as a staff attorney for the Monterey County Superior Court. I assist thousands of local residents with their civil and family law cases, including helping protect women and children who are victims of domestic violence. I have seen how I can apply my education, networks and experience to make good changes here in the Monterey Bay. I also wanted to serve as a role model for local youth, and hopefully inspire more to also come back home and lead our city in the future.

GT: Now that you are mayor, what are your first

priorities for the city?

LA: I plan to continue working hard to attract good jobs to Watsonville through strategic marketing to increase business investment in our city. Keeping our neighborhoods safe, and working to decrease high school dropout rates, will continue to be top priorities. When students do not graduate from high school, the probability that they will enter the criminal justice system increases dramatically. These students have fewer economic opportunities and earn less throughout their lives. Taxpayers end up paying billions to incarcerate them and, therefore, it impacts everyone in our communities.

GT: It’s an interesting time to become mayor; it can’t be easy between economic troubles, budget cuts and extremely high unemployment rates. How are you dealing with those pressing problems?

LA: I think true leadership is best shown during challenging times. Working closely and collaborating with others has proven an effective strategy in addressing these pressing problems. Together we will lead our city through this difficult storm.

GT: What are your reasons for running to represent the 28th State Assembly District in the 2010 election?

LA: Our state is in a major fiscal crisis that has already placed significant hardships on our families, schools, and communities. Now more than ever, we need a strong voice and proven leadership for our local communities in Sacramento. I can hit the ground running at the State Capitol because I’m the only candidate who has previously worked as a legislative aide in the State Assembly in Sacramento. I gained valuable insight and skills to be an effective representative for our area. I have already earned a wide range of support from elected and community leaders through the 28th district, and will work hard to win the June 8 primary.

GT: You’ve won many key endorsements. Why do you believe the community is showing such strong support for you and your campaign?

LA: I believe my own personal career choices and track record of public service has shown where my commitment lies. I have shown a strong commitment to serving the people of our local communities and trying to really get our state back on its feet again.

GT: What legacy will current Assemblymember Anna Caballero leave behind?

LA: Assemblymember Caballero has shown to be a true bridge builder who earned a lot of respect for being an effective legislator. She has worked hard on securing funding for the Pajaro River levee, has been key on local government issues, and stood up against the state takeaway of local city and county funding. She certainly was a key mover and shaker on the statewide water bond. She will continue to effectively serve our area after she wins her campaign for state senate.

GT: What is your vision for the 28th District?

LA: Creating good jobs is my number one priority. If people are working, they can pay their rent, bills and spend money locally, which benefits local businesses. I will advocate against further state takeaways of local funding including redevelopment funds. Those funds help spur economic development and reduce blight. Job creation is closely connected with reducing violence in our communities. As Father Gregory Boyle of Los Angeles once said, “Nothing stops a bullet like a job.”

We will have some major issues to deal with including changing the two-thirds voting requirement to pass a state budget. Water will also continue to be a key focus to secure a sustainable water supply, which is connected to job creation and supporting our strong agricultural industries in the 28th district.

GT: What is your favorite thing about South County?

LA: The people of the Pajaro Valley are the greatest asset and we also have a rich local history. Agriculture has clearly been the gateway for so many different people who now make the Pajaro Valley their home.

GT: Some colleagues have called you a workaholic—are they right?

LA: All I can say is that I keep sleep to a minimum. I enjoy serving my community and it does take a lot of time. But I love every minute of it.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

More Good Times

 

Heart Surgery For UC

Regents spare classes—for now—and drain staff healthcare surpluses instead Gov. Jerry Brown announced a $100 million mid-year cut to the 10-campus University of California system in December, just as UC Santa Cruz staff and students left for winter break. UCSC's share of the cut is $6.5 million, but no classes will be affected through the end of the current school year.

 

Hometown Glory

Chris Rene welcomed back to Santa Cruz with open arms at ‘Love Life’ event On Sunday, Jan. 29, 2012—a day that Mayor Don Lane announced would officially be referred to as Chris Rene Day in Santa Cruz—the local hero took the stage of the sold-out Civic Auditorium to celebrate his homecoming and give something back to the drug and alcohol rehabilitation center that made his recent success possible. The rapper/songwriter and Santa Cruz native is coming off a year that saw him finish in the top three on the first season of FOX’s The X Factor, and enthusiasm for his return was evident in the line of fans that stretched around the block of the auditorium, hours before its doors opened. Many fans carried signs and wore homemade T-shirts featuring words of solidarity for the artist, including his catch phrase, “Love Life.”

 

Meter Moratorium Continues

Board of Supervisors votes to continue opposition of SmartMeter installations Late last year, the already loud local outcry over SmartMeters rang out even louder, as some residents took matters into their own hands and removed meters from their homes. The action led to Pacific Gas & Electric (PG&E) shutting off several of these residents’ power. Following a flood of public concern at its Dec. 13 meeting, the County Board of Supervisors directed the county’s public health officer, Poki Stewart Namkung, to return on Jan. 24 with an analysis of one month’s research on the health effects of the wireless meters.

 

Pushing the Envelope

‘What Is Erotic?’ makes its seventh run at The 418 ll through history, artists have been pushing us to examine our views of what is and isn’t erotic, with subjects ranging from the relatively tame (Francisco Goya’s “La Maja Desnuda”) to the extremely challenging (Mapplethorpe’s photography, Rod Stewart’s “Da Ya Think I’m Sexy?”). Santa Cruz keeps this tradition alive via “What Is Erotic?”a festive and daring fundraiser for The 418 Project. Themed “In the Boudoir,” this year’s event—the seventh overall—hits The 418 on the weekends before and after Valentine’s Day. The fun, bawdy character of “What Is Erotic?” will be evident right from the Pre-Show Erotic Salon: Staying in character, the actors will playfully interact with audience members. Moondance O’Brien, one of this year’s performers, reveals that the show’s cast and crew refers to the members of this “welcoming committee” as “fluffers.” “Some people might be feather ticklers; some people might be reciting poetry; some people might be offering spankings,” she explains. Other performers will hand-feed chocolate-dipped strawberries to audience members. All such interaction is consent-oriented, but O’Brien ventures that “the majority of people who come to this show have a sense of what they’re going to experience. They’re pretty eager.”

 

Katie Ekin

It’s hard to believe that 20-year-old folk pop singer-songwriter Katie Ekin’s years in the music industry can be counted on a single hand. She picked up acoustic guitar five years ago, played her first show three years ago, and debuted her seven-track, self-titled EP in December 2010. Inspired by music of the ’50s and ’60s, Ekin—whose vocal range is naturally as melodious as a songbird (see track three, “Cuckoo”)—has a keen understanding of love, astutely arranged in the lyrics of her songs. “I love oldies … the fun, pop-feeling, sock hop,” confesses Ekin. Aside from Carole King and Lesley Gore, singer of “It’s My Party,” her influences include Elvis Presley, Ricky Nelson, The Beatles and The Beach Boys, whose music was regularly played by her father throughout her childhood. “My dad is just such a fun person, and every time I’d see him perform when I was little, he had the best stage presence,” remembers Ekin. “I gain confidence from being on stage and I relate that back to my dad.” It is onstage that Ekin feels most comfortable expressing herself. “My main thing has always been love,” she says. “In high school, I wouldn’t really tell people how I felt—I put it in a song.” Her vulnerability is especially evident in “Underneath the Christmas Tree,” a song in which she asks her crush, “Won’t you be my present, baby?” The feel-good track is so irresistible, with Ekin’s sweet and sultry voice, that Zooey Deschanel herself would be proud to own the copyrights. Head to The Abbey two days before Valentine’s Day to hear Ekin belt out several original love songs, while accompanying herself on ukulele and guitar. Given the holiday, Ekin is planning an upbeat set that is, in her own words, “not so heartbreaking—I’ll try to keep it on a happy theme.”  INFO: 8:30 p.m. Sunday, Feb. 12. The Abbey, 350 Mission St., Santa Cruz. No cover. 429-1058.

 

Dancing Queen

The late, legendary German dancer/choreographer Pina Bausch is the subject of Pina, an utterly thrilling cinematic tribute by Wim Wenders. "You always felt more than just human, working with Pina," recalls one of her dancers, and this is more than just a documentary, or a dance film, or a memorial. Wenders crafts an extraordinary plunge into the mystery of the creative process, a visionary concept film that reinvents the way dance is viewed onscreen, and a wildly invigorating expedition into the soul of an artist.

 

Metamorphosis

Bill Veltrop—social visionary, leading architect of organizational design and the revered local who believes the next big thing isn’t a ‘thing’ Every morning Bill Veltrop rises at 4 a.m. and enters into a meditation and conversation with the Universe. By mid-morning, he’s either working on a project or holding a workshop. It’s 10 a.m. now, but before Veltrop proceeds with our interview he clangs together two golden meditation chimes and the three people in the room with him breathe in unison. Slowly the resonance fades to silence. The group is invited to recap their thoughts, hopes and stresses in a ritual Veltrop calls “stringing the beads.”

 

Inside Occupy Santa Cruz

Public nuisance or radical experiment in direct democracy? The mood at Occupy Santa Cruz (OSC) General Assembly meetings was angry and defiant early last month, especially after protesters heard eyewitness accounts of the violence in Oakland and Berkeley. But the atmosphere became noticeably calmer and less defensive after the City of Santa Cruz’s injunction to shut down OSC was appealed to federal court on Nov. 15. The decision by U.S. District Judge Howard R. Lloyd whether or not to hear the case, and the arguments relating to federal jurisdiction, principally the First Amendment, is scheduled for Jan. 3, 2012 in San Jose. The appeal delayed a State Superior Court hearing scheduled for Nov. 16 in the Santa Cruz County Court House, which seem to cool down the militant rhetoric of preparing for an eminent, forcible eviction of the Occupiers of San Lorenzo Park. The appeal to federal court of what Santa Cruz City Attorney John Barisone described as a “routine public nuisance suit” has also gained the web-based attention of Occupy movements across the country. It is a big question, after all: Does the First Amendment’s protection of freedom of speech and freedom of assembly include OSC?   

 

Our World, Under Water?

New and improved Climate Action Plan gets community and city support, but still has some critics A bicycle-drawn rowboat glided down Pacific Avenue on Tuesday, Jan. 24, with a school of human jellyfish, anemones and a sea turtle dancing along behind. The aquatic parade, which snaked along the canals of Downtown Santa Cruz, was an “Underwater Tour” that depicted what the city may look like someday if the city does not take all possible actions to mitigate climate change and its impacts.  

 

There’s a Path From Me to You…

We begin the week on Thursday, with Venus joining Uranus in Aries. Venus represents money, resources and values. Uranus “creates the revolution” and needed new archetypes. And Aries initiates “all things new.” The energies are building for a showdown (breakdown) in March. The keynote at this time is preparation.
Sign up for our weekly events newsletter
you can unsubscribe any time.
  • Login
    Login with registered email or username + password
  • Create an account
    Registration
    *
    *
    *
    *
    *
    REGISTER_REQUIRED
  • Search Good Times

  • Search
  • More Good Times

     

    Lighted Boat Parade 2011

    Photo slideshow.  Judging cetegories: Sailing, Power, People Powered, Commercial/Sponsored Vessels, Best of Theme and Best Music. Enchanted Harbor at Santa Cruz Dec. 3, 2011 Sponsored by the Santa Cruz Harbor Yacht Club. . . . . . . ..

     

    Losing Baggage

    Pam Houston’s genre-breaking book takes readers on adventures far and deep within You could say it was prescient that Pam Houston began writing her latest book on an airplane. But then, the award-winning short-story writer and novelist often writes on airplanes—and when she started writing these vignettes she had no idea they’d morph into a novel. “I was invited to an evening called ‘Unveiled’ at the Wisconsin Book Festival in Madison, where a group of us was going to read new, untested work,” said Houston. “I took the assignment so literally that I wrote the first 12 chapters on the plane and in the hotel the night before. After I read, Richard Bausch said, ‘Write 100 of them, and that’s your next book.’”

     

    Hamadi Organics

    Hamadi Organic’s tagline, “Tested on Actresses, Never on Animals,” says two important things about the hair care line off the bat: one, it’s ethical and, two, it’s good enough for the stars. Indeed, the likes of Scarlett Johansson, James Franco and Eva Mendes rely on Hamadi creator Jamal Hammadi to tame and style their tresses with his eco-friendly concoctions. (And, yes, the creator's name has two m's and the company's name only has one.)

     

    What is your idea of a romantic date in Santa Cruz?

     

    Burgers Your Way

     

    Loma Prieta Winery

    Last week I wrote about a red blend for Valentine’s Day, but as the year’s most romantic day approaches and you’re still looking for something downright voluptuous, then Loma Prieta’s Petit Sirah fits the bill.

     

    Our Beloved Revolutionary Sweethearts

    Camper Van Beethoven returns to Santa Cruz for two intimate Crepe Place shows Long before the Simon Cowell era, the members of the alternative rock band Camper Van Beethoven were the Santa Cruz musicians who had “made it.” Adorning their lively, all-over-the-map sound with an endearing sense of wit, they wooed the populace with a charmingly nonsensical ditty called “Take the Skinheads Bowling” (after all, isn’t it the angriest people who need a little constructive fun?) and a cover of Status Quo’s “Pictures of Matchstick Men,” from their most commercially successful album, 1989’s Key Lime Pie. With CVB’s 30th anniversary coming up next year, the band is playing a short run of smaller gigs—including two shows at The Crepe Place on Saturday, Feb. 11—to get warmed up for the release of its forthcoming record. The group recently began mixing down this as-yet-untitled album, the first we’ve heard from CVB since 2004’s New Roman Times. According to guitarist Greg Lisher, the band tried out a new approach to writing this time: “Back in the day, [vocalist/guitarist] David [Lowery] would bring his songs to us at rehearsal, and we would write our respective parts. So it was always pretty democratic in that sense, but it was all based on what David was bringing to the table.” For the new album, the band simply got together and came up with ideas on the fly: “Someone would throw something out, someone else would respond and someone else would play off of that.”

     

    Karaoke in Santa Cruz

    Let your star shine with karaoke in Santa Cruz Boardwalk BowlBocci’s CellarBritannia ArmsFog BankHenfling’s Tavern & GrillHindquarter Bar and GrillI Love SushiMalone’s GrilleMichael’s on MainSir Froggy’s PubTrout Farm Inn

     

    Behind the Break-up

    Authors Maira Kalman and Daniel Handler open up On a Bookshop Santa Cruz wall, notes are taped above a pile of books whose covers depict a luminous white coffee mug suspended against a red backdrop. “We broke up because I’m not a gorgeous Australian who lives in China. Accents, right?” reads one note. The words, “We broke up because...” are printed on pages of a notepad near the shop’s display, prompting book shop visitors to share their break up stories. The notes correspond directly with the title of the books piled below: “Why We Broke Up,” by Daniel Handler (a.k.a. popular children’s author Lemony Snicket).

     

    Soquel Vineyards

    Looking for a smooth and sexy number for Valentine’s Day? A hot little item that’s not going to empty your wallet? And I’m talking about wine here! We all need something sensuous for Valentine’s—and if you’re planning a home-cooked meal by candlelight, then you’re going to need an interesting wine to go with it. And here’s where Soquel Vineyards’ Trinity comes in.

    RSS Feed Burner

     Subscribe in a reader